At the International CES event last month in Las Vegas, CEA
announced that worldwide sales of high-tech & consumer electronics products
were projected to be within shouting distance of $1
trillion in 2011. Technology companies are thinking hard about how to
manage this growth efficiently and invest in appropriate operational excellence
initiatives. Based on a survey of COOs, an Accenture report on the Future
of High-Tech and Electronics indicates three strategic imperatives to help
achieve effective operations in this upcoming growth phase:
• Charting new growth trajectories
• Organizing for worldwide innovation
• Leveraging the broader ecosystem
While
innovation and growth have always been at the top for CXOs, it is interesting
to see that the importance of alliances, channel partners and suppliers is seen
as an area of investment. For example, best-in-class technology companies
leverage their channel partner networks to differentiate themselves, improve
speed-to-market, identify new opportunities that they may not have uncovered on
their own, and improve
visibility to end customers. It’s no surprise that at a recent quarterly
business review, a Zyme
customer remarked how a granular view of
channel activity worldwide has given them an important market advantage
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